The retail channel is undergoing profound transformations, it is a fact. The digital revolution is changing the rules of the game and creating a new scenario in which it is essential to adapt in order to survive. Naturally, the jewelry industry is also transforming. That is why it is so important to rigorously analyze the current situation of the jewelry market and anticipate the trends that are here to stay.
But what are these new trends or changes?
First, the “disaffection” of the new generations for wearing items that are too ostentatious; competition from other products such as technology, or ‘experiences such as travel. Consumers do not buy products, but the perceptions they have of them. We need to be able to understand the elements of greatest value to our customers and map the buying processes to generate solutions.
If the purchase is the result of an emotion, how can we use it to turn it into an effective purchase?
Jewelry has to convey more than metals and gems.
Jewelry stores must offer unique experiences that add value to our consumers! Jewelry has to be more than just a luxury item. Each piece of jewelry must convey its own story.
There are very good young designers and they learn very quickly the use of digital tools, but then they lack the necessary experience in the finishing of the pieces.
Jewelry must connect these young people experienced in digital tools with jewelers experienced in jewelry design and finished jewelry pieces. That way, synergies flow from cooperation and coordination. And the parties at the booth leverage technology to leverage their talents.
In conclusion, although jewelry has lost some of the weight it has traditionally had among consumers, the positive is that there are still opportunities to convince current and future customers that jewelry is an inherent part of society, of our culture and can return to its rightful place.
Source: The Present And Future Of Jewelry – GoldAndTime – GoldAndTime.com –
http://www.goldandtime.org/noticia/82026/Goldtime/El-presente-y-futuro-de-la-Joyeria-a-debate.html
